John Nesheim
Converting ideas to world-class startups
2486 17th Avenue
Carmel, CA 93923
ph: 831-626-9014
john
This classic is THE startup best-seller.
Entrepreneurs read it to quickly learn how the venture world operates and then the most of it for their new enterprises.
"Wealth of Information- Ignore it at your own peril!"
"Great book for entrepreneurs considering a start-up!"
"Start Up Business Bible"
"Inspirational, I highly recommend it"
Chinese - Formal/Classical - Taiwan


Japanese

Korean

"A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect." Amazon.com
"A gold mine. . .", Business Week
Editorial Reviews
"There is no shortage of books covering the basics of the entrepreneurial experience: having an idea, writing a business plan, recruiting a management team, etc., but I cannot find another book that is exclusively about the elusive 'secret sauce' of start-ups -- the so-called unfair advantage -- as it seems to defy a hard-and-fast definition. So many people use the term, but no one seems to be able to define it. This book is the first comprehensive treatment of this subject -- and long overdue."
-- David Rex, Jackson Walker L.L.P.
"Essential tips, tools, and techniques for achieving world-class greatness. Every entrepreneur needs to read this book."
-- Guy Kawasaki, managing director of Garage Technology Ventures and author of The Art of the Start
"A clear guide to creating a successful new enterprise. Unfair advantage is the difference between fighting the good fight and winning."
-- Ken Tidwell, Chief Architect, ArcSight, Inc.
"If you want to be CEO of a great new enterprise -- or join one -- read The Power of Unfair Advantage and put its principles and practical tips to work, immediately."
-- Anthony Gioeli, CEO, Atrua Technologies, Inc.
"Most business books take one idea and beat it to death. Nesheim's new book is a rarity. It starts with a good idea and then takes you through all the steps along the way to turn that idea into a powerful business."
-- Al Ries, coauthor of The Origin of Brands
"Nesheim provides the road map for gaining unfair advantage, an imperative for entrepreneurs seeking to differentiate themselves in the increasingly competitive global tech industry."
-- Peter Buhl, General Partner, BlueRun Ventures

2486 17th Avenue
Carmel, CA 93923
ph: 831-626-9014
john